My Algorithmic Bidding System

To get the very best from your Google Adwords account there are many factors that need to be managed and optimised such as keywords, adverts and performance data to name just a few. However the most difficult aspect for Adwords users has typically been keyword bidding optimisation.

Each keyword, at any point in time, will have a “sweet spot” ie the optimal amount to pay for that click for your business to get the best results, based on historic bid data, click through rates, quality score, landing page conversion etc. The problem is, even for those that are used to mass data crunching this process can take hours to review and calculate the best bid for a single keyword.

So let's be optimistic and say you could look at data from 1, 10, 30, 60 and 90 days and take just 1 hour to arrive at the best bid price for that keyword. If you had 500 keywords that would be 500 hours of work, and if you wanted to do this daily, in a 30 day month that would take 15,000 hours, or 1,500 staff working 10 hours a day. However there is a solution…

As I’ve worked on many Adwords accounts for my clients as well as my own I have a system that automates the whole process and makes changes as and when needed, not only to find the “sweet spot” today, but also to chase it when your competitors make changes ie increase or decrease their bids, or new competitors join Adwords.

In a nutshell, my algorithm bidding system looks at your data over 1, 10, 30, 60 and 90 days and starts to make small changes to see how viewers of your adverts react and based on that makes further improvements, basically learning from past data and the impact of the changes it makes.

There are a few other providers of algorithm bidding systems, however they charge far more per month JUST for the bidding solution than any of my packages, and don’t provide all the other consultation, management and optimisation.

If you’d like to know more about my algorithm bidding system please get in touch and I’d be delighted to expand on how it works.